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World Social Marketing Conference 2025

They Missed My Curve – I Straightened the System

Friday, November 7, 2025 at 10:50 AM–11:10 AM CET add to calendar
Seminario 4 - Faculty of Economics
Programme Listing

After a late diagnosis left me with lifelong pain, I launched the world’s most extensive campaign for Scheuermann’s kyphosis and idiopathic scoliosis—spinal deformities affecting 10% of adolescents—in Czechia and Slovakia. With just €3,000 and thousands of volunteer hours, backed by two Ministries of Health, we earned €500,000+ media value, gave 20+ major conference lectures, distributed 25,000 leaflets to physicians, and much more. Learn to create guerilla health campaigns on minimal budgets and use your “dark side” to overcome hurdles.

Presenters

Tadeas Raha, Department of Marketing Communication and Public Relations, Faculty of Social Sciences, Charles University

Authors

Tadeas Raha, Department of Marketing Communication and Public Relations, Faculty of Social Sciences, Charles University
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