Skip to main content
logo

World Social Marketing Conference 2025

Co-Designing a Digital Campaign to Tackle Diabetes Stigma with Stakeholders

Friday, November 7, 2025 at 11:15 AM–11:35 AM CET add to calendar
Seminario 4 - Faculty of Economics
Programme Listing

This session reveals how people living with Type 2 Diabetes, healthcare professionals, and communication experts came together to design stigma-busting social media strategies. Discover how to shift public narratives from blame to empathy, using real-world insights and platform-specific tactics. Perfect for anyone passionate about tackling health stigma through research, practice, or policy—join us to learn how to co-create campaigns that connect, challenge, and inspire change.

Presenters

Zhaozhang Sun, University of Birmingham

Authors

Zhaozhang Sun, University of Birmingham
Marco Bardus, University of Birmingham
Gëzim Alpion, University of Birmingham
Sheila Greenfield, University of Birmingham
Kamini Shah, Diabetes UK
Loading…