Co-Creating Value in Acquired Brain Injury NGOs through Social Marketing
Friday, November 7, 2025 at 11:40 AM–12:00 PM CET add to calendar
Seminario 4 - Faculty of Economics
Programme Listing
This session explores how NGOs supporting people with acquired brain injury in Spain co-create value using social marketing strategies. Participants will learn about emotional, social, and functional value dimensions, and how stakeholder engagement shapes recovery outcomes. Ideal for practitioners and researchers seeking ecosystem-informed approaches to participatory service design.