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World Social Marketing Conference 2025

What does a 'place' study reveal about social marketing’s future?

vendredi 7 novembre 2025 à 10:00–10:20 CET add to calendar
Salon de Grados - Faculty of Economics
Programme Listing

While this presentation shares findings on the current understanding of place from the social marketing mix, it also shares unexpected and thought-provoking findings regarding the status quo of social marketing.

 

The presentation will encourage critical reflection on the future of social marketing to be relevant and well equipped to tackled wicked problems.

Presenters

Claire Naidoo, University of Witwatersrand

Authors

Claire Naidoo, University of Witswatersrand
Chargement en cours …