World Social Marketing Conference 2025

Exchange theory is a core tenet of social marketing. But too often, our audience doesn't really want to "buy" what we are selling -- or our intervention stumbles and falls into the chasm between what people say they want to do and how they end up behaving. Join veteran social marketers Sara Isaac and Darcy Sawatzki in a fun, hands-on workshop to supercharge your social marketing "offer" with a behavioral determinants approach. Sara and Darcy will share short case studies that demonstrate how behavioural determinants can be incorporated into social marketing strategy to make a target behavior more appealing and help close the intention-behavior gap. Then we'll team up in small groups to play a marketing strategy card game, Change the Game, to practice applying a behavioral determinants framework to your work. You'll collaborate with fellow social marketers to create an intervention strategy and showcase your creativity with a team pitch. You'll walk away with a fresh way of thinking through tough behavior change challenges.