Corporate Social Marketing within Apps: Assessing Integration of Benchmark Criteria
Friday, November 7, 2025 at 11:40 AM–12:00 PM CET add to calendar
Salon de Grados - Faculty of Economics
Programme Listing
This session explores how social marketing managers in corporations apply social marketing benchmark criteria to promote behavior change within mobile apps. The authors analyze benchmark criteria integration in 66 health apps and 3 bank apps, and interview two practitioners to reveal real-world practices. Attendees will gain a practical framework - six fundamental criteria plus value-driven motives - to assess and design Corporate Social Marketing (CSM) interventions. Join us to learn how to ensure authenticity and rigor in for-profit-led behavior change initiatives.