Corporate Social Marketing within Apps: Assessing Integration of Benchmark Criteria
Friday, November 7, 2025 at 11:40 AM–12:00 PM CET
Salon de Grados - Faculty of Economics
Primary Contact
Natália Lemos, School of Economics, Management and Political Science, University of Minho; iBMS – Centre for Research in Business, Markets & Society, University of Minho; Campus de Gualtar 4710-057 Braga, Portugal
Presenters
Natália Lemos, School of Economics, Management and Political Science, University of Minho; iBMS – Centre for Research in Business, Markets & Society, University of Minho; Campus de Gualtar 4710-057 Braga, Portugal
Authors
Natália Lemos, School of Economics, Management and Political Science, University of Minho; iBMS – Centre for Research in Business, Markets & Society, University of Minho; Campus de Gualtar 4710-057 Braga, Portugal
Marta Gonçalves, School of Economics, Management and Political Science, University of Minho; Campus de Gualtar 4710-057 Braga, Portugal
Beatriz Casais, School of Economics, Management and Political Science, University of Minho; iBMS – Centre for Research in Business, Markets & Society, University of Minho; CICS.NOVA.UMinho, University of Minho; Campus de Gualtar 4710-057 Braga, Portugal
