World Social Marketing Conference 2025

This study is one of the few inquiries into volunteer re-engagement post-pandemic, providing insights into why former volunteers discontinued their service and how they perceived their volunteering experiences. It offers both theoretical and practical implications, along with specific recommendations for nonprofits on strategies to re-engage former volunteers. As an early investigation into this topic, the research lays the groundwork for developing a volunteer re-engagement model and deepens our understanding of the factors influencing volunteer re-engagement.