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World Social Marketing Conference 2025

Shifting Habits: Change Single-Use Cup Behavior at Bath Spa University

Friday, November 7, 2025 at 1:25 PM–1:45 PM CET add to calendar
Seminario 1 - Faculty of Economics
Programme Listing

Join us to explore how Bath Spa University’s Refill Return Cup scheme successfully shifted campus habits to reduce single-use cup waste. This interactive session will reveal practical strategies for overcoming behavioral and structural barriers, highlight the power of cross-sector collaboration, and share measurable environmental impacts. Attendees will gain actionable insights on designing scalable, community-driven sustainability initiatives that foster lasting behavior change in institutional settings.

Presenters

Dr. Meryem Akin, Bath Spa University
Harry Richardson, Bath Spa University

Authors

Dr. Meryem Akin, Bath Business School, Bath Spa University
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