Healthy Eating Campus: Social Marketing Strategy for Mediterranean Diet Adoption
Friday, November 7, 2025 at 1:50 PM–2:10 PM CET add to calendar
Seminario 1 - Faculty of Economics
Programme Listing
The project developed strategies to raise awareness, shift perceptions, and change eating behaviours toward healthier and more sustainable choices. MedDietMenus4Campus offers a replicable model for integrating evidence-based dietary guidance with strategic social marketing interventions in university settings, but also highlights the potential wider applicability of such interventions to similar environments, specially food service contexts.