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World Social Marketing Conference 2025

Healthy Eating Campus: Social Marketing Strategy for Mediterranean Diet Adoption

Friday, November 7, 2025 at 1:50 PM–2:10 PM CET add to calendar
Seminario 1 - Faculty of Economics
Programme Listing

The project developed strategies to raise awareness, shift perceptions, and change eating behaviours toward healthier and more sustainable choices. MedDietMenus4Campus offers a replicable model for integrating evidence-based dietary guidance with strategic social marketing interventions in university settings, but also highlights the potential wider applicability of such interventions to similar environments, specially food service contexts.

Presenters

Sandra Gomes, IPAM and CETRAD
Mafalda Nogueira, IPAM

Authors

Sandra Gomes, IPAM Porto and CETRAD
Mafalda Nogueira, IPAM Porto, CETRAD
Ada Rocha, FCNAUP
Cláudia Viegas, Escola Superior de Tecnologia da Saúde de Lisboa
Marília Prada, ISCTE
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