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World Social Marketing Conference 2025

From Principles to Practice: Advancing Ethics in Behaviour Change

Friday, November 7, 2025 at 1:00 PM–2:00 PM CET add to calendar
Salón de Actos – Aulario II
Programme Listing

This interactive session will open with short presentations showcasing ongoing work on ethics in social marketing and behaviour change, alongside the introduction of emerging practical tools. Most of the time will be devoted to facilitated discussion, offering space to share perspectives and provide feedback on draft outputs from earlier working groups. The aim is to refine collective thinking on how ethical considerations can guide practice and to explore tools and resources to support application.

Presenters

Jeff French, iSMA
Diogo Veríssimo, Oxford University
Krzysztof Kubacki, University of Plymouth
Sarah Cork, University of Brighton
Derek Ong, University of Hertfordshire, UK

Authors

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