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World Social Marketing Conference 2025

Flipping the Script: Putting Communities at the Heart of Conservation.

Wednesday, November 5, 2025 at 4:00 PM–4:45 PM CET add to calendar
Ernest Lluch - Faculty of Economics
Programme Listing

Unlock the Power of People in Conservation!
Ready to spark real change? Join the Jane Goodall Institute and Dr. Lauren Watkins for an interactive, high-energy session that brings behavioral science to life in conservation. Dive into proven tools, hands-on strategies, and powerful lessons from a breakthrough campaign in Western Tanzania. Discover how to co-create solutions with communities and drive impact. If you’re passionate about putting people at the heart of environmental solutions, this is the session you’ve been waiting for! 

Presenters

Stella Mercurio, The Jane Goodall Institute
Dr. Lauren Watkins , Dr. Lauren Watkins Consulting

Authors

Stella Mercurio, The Jane Goodall Institute
Dr. Lauren Watkins, Dr. Lauren Watkins Consulting
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