World Social Marketing Conference 2025

Discover how a groundbreaking, culture-led SBC strategy in Bangladesh is transforming nutrition behaviors through edutainment, storytelling, and community engagement. This interactive session shares insights from MAGENTA and Ogilvy’s collaborative journey—linking deep research with creative strategy—to shift food norms, boost dietary diversity, and empower vulnerable communities. Expect dynamic discussion, real-world examples like Asha’r Utshob (Carnival of Hope), and actionable lessons on embedding emotional and cultural relevance into behavior change programs. Join us to rethink nutrition messaging for lasting impact.