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World Social Marketing Conference 2025

Self-care as a key to healthy, inclusive and equitable living

Friday, November 7, 2025 at 11:15 AM–11:35 AM CET add to calendar
Seminario 3 - Faculty of Economics
Programme Listing

Session will provide a detailed insight in social marketing mix - 7P's and what was the impact of the awareness raising activities on individual, organizational and systems level; first in Slovenia and then on international level. In addition, we will present and discuss the elements of the on-going media campaign, which is continuously developing and adjusting since 2017.

At the end of session we will question ourselves about the methods used to increase motivation of experts and patients.

Presenters

Silva Nemeš, MSc, National Institute of Public Health of the Republic of Slovenia

Authors

Silva Nemeš, MSc, National Institute of Public Health of the Republic of Slovenia
Assist. Prof. Jerneja Farkaš - Lainščak, PhD, National Institute of Public Health of the Republic of Slovenia, General Hospital Murska Sobota
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