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World Social Marketing Conference 2025

Systematic Review of Peacebuilding Initiatives from a Social Marketing Perspective

Friday, November 7, 2025 at 11:40 AM–12:00 PM CET add to calendar
Seminario 3 - Faculty of Economics
Programme Listing

This session explores how social marketing can be strategically applied to peacebuilding by analyzing behavior change interventions through the Social Marketing Benchmark Criteria (SMBCs). Drawing from a systematic review of global peace initiatives, it offers a predictive framework for designing effective, non-violent solutions to conflict. Attendees will gain fresh insights into interdisciplinary approaches that merge marketing with public policy and social transformation—ideal for researchers, policy makers, and practitioners interested in ethical, impact-driven behavior change for peace and social cohesion.

Presenters

Ranjit kaur, Fortune Institute of International Business
Sameer Deshpande, Social Marketing @ Griffith, Department of Marketing Griffith Business School, Griffith University

Authors

Ranjit kaur, Fortune Institute of International Business
Deepa Gupta, Institute of Rural Management, Anand
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