World Social Marketing Conference 2025

This session explores how social marketing can be strategically applied to peacebuilding by analyzing behavior change interventions through the Social Marketing Benchmark Criteria (SMBCs). Drawing from a systematic review of global peace initiatives, it offers a predictive framework for designing effective, non-violent solutions to conflict. Attendees will gain fresh insights into interdisciplinary approaches that merge marketing with public policy and social transformation—ideal for researchers, policy makers, and practitioners interested in ethical, impact-driven behavior change for peace and social cohesion.