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World Social Marketing Conference 2025

Swimming in loops -Using Systems Thinking to protect Blue Spaces

Thursday, November 6, 2025 at 1:30 PM–1:50 PM CET add to calendar
Salon de Grados - Faculty of Economics
Programme Listing

The project aimed to deepen our understanding of the barriers and enablers to improving recreational waters in Ireland from a One Health perspective to inform future behavioural and social change strategies and policy development. The outcome of this research is to visually map the interconnections and interrelationships between the differnt parts of the system, so that interventions can be prioritised and conflicts mitigated. A Systems Social Marketing framework was applied which recognises that attempts to influence behaviour and behavioural dynamics start with an understanding of the issue from a multi-stakeholder perspective.

Presenters

Sinead Duane, University of Galway

Authors

Sinead Duane, University of Galway
Dzmitry Brychkov, University of Galway
Christine Domegan, University of Galway
Maeve Louise Farrell, University College Dublin
Alexandra Chueiri, University of Galway
Liam Burke, University of Galway
Dearbhaile Morris, University of Galway
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