How marketing and education shape social change
Programme Listing
In this session, participants will explore the innovative educational minor program: Social Marketing from the Rotterdam Business School, focused on integrating social marketing with sustainable change strategies. Attendees will learn about key theories and methods like transformative change making, critical analysis, and degrowth/postgrowth, while discussing their effectiveness in educational contexts. The session emphasizes the value of improving education for social marketing and shaping future-proof practices. We also show what works with students and students’ feedback and reflections on the programme.
By sharing ideas and experiences, attendees will contribute to refining and enhancing educational approaches that foster long-term societal impact.