Skip to main content
logo

World Social Marketing Conference 2025

How marketing and education shape social change

Wednesday, November 5, 2025 at 4:50 PM–5:10 PM CET add to calendar
Seminario 3 - Faculty of Economics
Programme Listing

In this session, participants will explore the innovative educational minor program: Social Marketing from the Rotterdam Business School, focused on integrating social marketing with sustainable change strategies. Attendees will learn about key theories and methods like transformative change making, critical analysis, and degrowth/postgrowth, while discussing their effectiveness in educational contexts. The session emphasizes the value of improving education for social marketing and shaping future-proof practices. We also show what works with students and students’ feedback and reflections on the programme.

By sharing ideas and experiences, attendees will contribute to refining and enhancing educational approaches that foster long-term societal impact.

Presenters

Sabina Lukovic, Hoge school Rotterdam and Rotterdam business school

Authors

Sabina Lukovic, Hoge school Rotterdam and Rotterdam business school
F. van Hoften, Hoge school Rotterdam and Rotterdam business school
Loading…