World Social Marketing Conference 2025

This session will present key findings from an evaluation of community mobilization strategy of SMC, focusing on its impact on knowledge, attitudes, and behavior change among Married Women of Reproductive Ages. Attendees will gain insights into effective social marketing approaches that combine interpersonal communication, group session, and product promotion. The discussion will highlight lessons learned, challenges in product uptake, and implications for future programming. This is very crucial for policy makers, program implementers, development partners and professionals seeking evidence-based strategies.