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World Social Marketing Conference 2025

Behavior Change and Product Awareness through Social Marketing

Friday, November 7, 2025 at 10:25 AM–10:45 AM CET add to calendar
Salon de Grados - Faculty of Economics
Programme Listing

This session will present key findings from an evaluation of community mobilization strategy of SMC, focusing on its impact on knowledge, attitudes, and behavior change among Married Women of Reproductive Ages. Attendees will gain insights into effective social marketing approaches that combine interpersonal communication, group session, and product promotion. The discussion will highlight lessons learned, challenges in product uptake, and implications for future programming. This is very crucial for policy makers, program implementers, development partners and professionals seeking evidence-based strategies.

Presenters

Toslim Uddin Khan, Social Marketing Company

Authors

Mostaque Ahmed, Social Marketing Company (SMC)
Laila Tabassum , Social Marketing Company (SMC)
Toslim Uddin Khan, Social Marketing Company
Md. Moshiur Rahman, Social Marketing Company
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