World Social Marketing Conference 2025

This session will present the development and evaluation of the mAYLA chatbot, an innovative intervention delivered via Telegram to promote family planning among vulnerable women in Lebanon. Attendees will learn how we used social marketing and user-centred design principles to create a culturally tailored, scalable digital solution in a fragile health system context. The session will share practical insights on co-creation, digital engagement strategies, and implementation challenges, offering valuable lessons for anyone working at the intersection of digital health, reproductive rights, and behaviour change in low-resource or crisis-affected settings.