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World Social Marketing Conference 2025

The Art of Framing: Crafting sustainability messages that resonate

Friday, November 7, 2025 at 1:00 PM–2:00 PM CET add to calendar
Seminario 2 - Faculty of Economics
Programme Listing

Discover how strategic message framing can elevate the impact of your campaigns. With a focus on environmental communications, this interactive workshop blends theory and practice, guiding participants through hands-on activities and critical discussions. You'll leave with practical tools, fresh insights, and a stronger grasp on how to craft climate and sustainability messages that resonate both ethically and effectively with diverse audiences. Ideal for professionals looking to sharpen their communication strategies and deepen their understanding of what truly drives behavior change.

Presenters

Dr. Sadaf Mollaei, University of Guelph
Rebecca Pottage, University of Waterloo
Dr. Jennifer Lynes, University of Waterloo

Authors

Sadaf Mollaei, University of Guelph
Rebecca Pottage, University of Waterloo
Dr. Jennifer Lynes, University of Waterloo
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