World Social Marketing Conference 2025

This session explores how digital storytelling (DST) can serve as a powerful tool for advancing health equity, fostering trust, and inspiring preventive action in underserved communities. Through a case study from Central Appalachia, participants will learn how a culturally grounded DST workshop empowered breast and ovarian cancer survivors to share their experiences and raise awareness about hereditary cancer risks. Attendees will hear how these personal narratives were used to engage the broader community.