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World Social Marketing Conference 2025

Co-creating HPV Vaccine on Instagram: Participatory promotion with Italian Adolescents

Thursday, November 6, 2025 at 2:45 PM–3:05 PM CET add to calendar
Seminario 2 - Faculty of Economics
Programme Listing

This session explores how co-creating social media content with adolescents can transform public health communication, using the case of HPV vaccine promotion in Italian schools. Participants will gain practical insights into participatory design methods, learn how peer-led messaging influences vaccine attitudes, and discover how social marketing can be made more effective through audience empowerment. Ideal for professionals working in youth engagement, digital health, and behaviour change communication.

 

Presenters

Elisa Betti

Authors

Virginia Casigliani, University of Pisa
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