A netnographic analysis on sustainable cities towards sustainable tourism
Friday, November 7, 2025 at 11:40 AM–12:00 PM CET add to calendar
Seminario 2 - Faculty of Economics
Programme Listing
- They can expect a netnographic analysis on the Reddit comments related to sustainable cities.
- A contribution to the literature to analyse the sentiments based on Triple Bottom Line approach
- An interactive discussion on the possible social marketing interventions to be applied to increase the sustainability in the urban areas.