World Social Marketing Conference 2025
A netnographic analysis on sustainable cities towards sustainable tourism
Seminario 2 - Faculty of Economics
Programme Listing
- They can expect a netnographic analysis on the Reddit comments related to sustainable cities.
- A contribution to the literature to analyse the sentiments based on Triple Bottom Line approach
- An interactive discussion on the possible social marketing interventions to be applied to increase the sustainability in the urban areas.
Presenters
Humeyra Dogru Dastan, University of Greenwich
Authors
Humeyra Dogru Dastan, university of greenwich
Zivai Machaka Mare, University of Greenwich
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