World Social Marketing Conference 2025

Evaluating Safe Battery Disposal Campaign—A CCS Approach

Friday, November 7, 2025 at 2:15 PM–2:35 PM CET

Seminario 1 - Faculty of Economics

Programme Listing

1. Identify practical strategies used to boost community participation in safe battery disposal, including key messaging and communication channels.

2. Recognise how local insights and evaluation tools can be used to measure the impact of environmental behaviour change campaigns.

3. Understand the challenges of transparent data sharing access among multi-disciplinary stakeholders

Presenters

Yue Xi, Social Marketing @ Griffith

Authors

Yue Xi, Social Marketing @ Griffith

Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University

Joya A. Kemper, University of Canterbury

Chloe Abernethy, Sunshine Coast Council