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World Social Marketing Conference 2025

Breaking Sanitation Stigma through Storytelling

viernes, el 7 de noviembre de 2025 a las 13:25–13:45 CET add to calendar
Salon de Grados - Faculty of Economics
Programme Listing

Conversations around toilets and hygiene remain deeply stigmatized, perpetuating barriers to awareness, behaviour change, and impactful policy. Using FLUSH’s experience, we illustrate how humour, storytelling, and accessible language can disrupt cultural silences and promote open dialogue. Additionally, we examine how the wider impact sector can effectively address "shameful" topics without reinforcing discomfort, fostering inclusivity, and driving sustainable change. We propose normalizing conversations, shifting perceptions, and enhancing community engagement.

Presenters

Kimberly Worsham, FLUSH

Authors

Kimberly Worsham, FLUSH
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