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World Social Marketing Conference 2025

Social Marketing For Disability Inclusion: Redesigning Public Spaces Through Behavioural Insight.

Friday, November 7, 2025 at 1:50 PM–2:10 PM CET add to calendar
Salon de Grados - Faculty of Economics
Programme Listing

This session showcases a practical social marketing case study on redesigning urban public spaces for disability inclusion in Nigeria. Attendees will learn how behavioural insights from the Theory of Planned Behaviour and MINDSPACE can be applied to foster more accessible and equitable urban environments, addressing both physical barriers and unconscious biases.

Presenters

Dr. Chibuike Basil Nwatu, CHUKWUEMEKA ODUMEGWU OJUKWU UNIVERSITY

Authors

Dr. Chibuike Basil Nwatu, CHUKWUEMEKA ODUMEGWU OJUKWU UNIVERSITY
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