View the accepted and peer-reviewed sessions for the Designing for Digital Conference, April 6-7, 2016.
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D12 - Evidenced-based Web Content Management with Google Analytics
Thursday, April 7, 2016 at 11:00 AM–12:00 PM CDT
Room 203
Keywords
content management, google analytics, data analysis
Learning Objectives
- Understand and optimize Google Analytics configuration to collect data of importance to content management
- Analyze the data Google Analytics provides to make informed, strategic content management decisions
Abstract
Harness the power of Google Analytics to improve the quality and impact of your library’s web content. Armed with the right data and analysis, you can make your users’ visit to your library more successful, enjoyable, and useful.