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Designing for Digital 2016

April 6–7, 2016

Austin, Texas

View the accepted and peer-reviewed sessions for the Designing for Digital Conference, April 6-7, 2016.

Click to view information about Registration.


D12 - Evidenced-based Web Content Management with Google Analytics

Thursday, April 7, 2016 at 11:00 AM–12:00 PM Central Time (US & Canada)
Room 203

content management, google analytics, data analysis

Learning Objectives

Harness the power of Google Analytics to improve the quality and impact of your library’s web content. Armed with the right data and analysis, you can make your users’ visit to your library more successful, enjoyable, and useful.  


Judith Logan, University of Toronto Libraries
Lisa Gayhart, University of Toronto Libraries