
Emotional design, academic library websites, undergraduate students, engagement, marketing
There can be many barriers between undergraduates and subject librarians: a poor web presence, lack of awareness, and crucially, reluctance to seek help. To reduce this friction, USU libraries have explored a web design concept that is more emotionally-engaging and presents librarians as friendly, capable partners in the research process.
develop an understanding of the barriers to student engagement with librarians
learn about emotional design techniques and how they can benefit the library user experience
walk away with ideas for improving student engagement with the library and librarians