Skip to main content
logo

Designing for Digital 2016

April 6–7, 2016

Austin, Texas

View the accepted and peer-reviewed sessions for the Designing for Digital Conference, April 6-7, 2016.

Click to view information about Registration.

 

D13 - Writing On the Web: Writing as Design

Thursday, April 7, 2016 at 1:15 PM–2:00 PM CDT
Room 102
Keywords

content strategy, emotional design

Learning Objectives
  1. Apply design concepts to improve the quality of their organization's web content.
  2. Use qualitative and quantitative data to analyze the success of their content.
Abstract

Writing has always been a user-centered, contextual, iterative process, but we often forget that when we think of it as “copy.” In this session, we'll look at how to inform what we write with user research, analytics and design processes that can bring a workshop sensibility to an editorial team. We'll also cover some of the pitfalls of writing on the web and how to avoid ignoring your internal users when designing the back-end of a content management system.

Proposals

Patrick Farrell, Jefferson County Public Library
Loading…