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Designing for Digital 2016

April 6–7, 2016

Austin, Texas

View the accepted and peer-reviewed sessions for the Designing for Digital Conference, April 6-7, 2016.

Click to view information about Registration.


D11 - Write Responsively: Content as a Touchpoint

Thursday, April 7, 2016 at 10:00 AM–10:45 AM Central Time (US & Canada)
Room 203

content, writing, empathy

Learning Objectives
  1. Identify the various types of web content their library sends out into the world in order to employ a cohesive strategy.
  2. Practice empathy for users emotional state in order to write appropriate web content.
  3. Initiate the development of voice and tone guidelines in order to establish a unified personality for their library on the web.

Writing responsively enhances the user experience. Framing content as a touchpoint, this session will discuss the ways and states in which users arrive at library content. Attendees will learn about various types of web copy libraries create and strategies to approach each with empathy, plus brainstorm around voice and tone.


Heidi Steiner Burkhardt, University of Michigan Library